Allen Solly

Founding date

: 1993

Founding place

: India


: 24 years ago


  • Indian clothing company, Allen Solly covers the areas of Shirts, T-Shirts, Jeans, Tees & Tops, Dresses & more others.
  • Best known for introducing hip concepts to India such as Friday Dressing.
Founded: 1993
How old is Allen Solly in 2017? 24 years
Where was Allen Solly founded? India
Headquarters: Bangalore, India
Nationality: Indian

Who is Allen Solly? / Facts

  • Positioning - With a smart marketing campaign, they try to get under the skin of the buyers and make them identify with a certain trend. They push concepts as smart casuals and its Friday Dressing movement.
  • Strong growth - With a 30% annual growth rate, the company is set for a brilliant future ahead. They forecast net sales of $150m for 2017.
  • Pioneers - They claim to be the first brand to introduce work fashion for women, with a collection that won several awards.
  • The stag - Following a rebranding campaign, the company introduced the stag as its symbol, representing the sign of the city of Nottingham.
  • Diversity - Trying to cover all segments, they built a network of brands including Ally Solly Junior, Solly Jeans, Solly Sport.
  • Good moves - For their Solly Sport segment, they've made a strategic tie-up with Wimbledon. Very good marketing move.
  • Umbrella - The umbrella company behind the Allen Solly brand is Madura Fashion and Lifestyle.

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