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Baskin-Robbins
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  • Baskin-Robbins is the world's largest chain of ice cream specialty shops and is based in Canton, Massachusetts

Baskin-Robbins facts


  • It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California
  • The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month
  • The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953
  • Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence their famous small pink spoons
  • The company has introduced more than 1,000 flavors since 1945

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