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Butterfinger
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  • Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which currently is manufactured by Nestlé

Butterfinger facts


  • The bar consists of a crispy core of creamy peanut butter blended with sugar candy in chocolatey coating
  • Butterfinger has become known for humorous marketing and a roster of memorably funny spokespersons, including Bart Simpson, Seth Green, Erik Estrada, Rob Lowe, and Jamie Pressly, its most recent and first female spokesperson
  • Other memorable ad campaigns include counting down the end of the world or BARmageddon, with evidence such as the first-ever, QR-shaped crop circle in Kansas, a Butterfinger comedy-horror movie called “Butterfinger the 13th,” the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League, and several attention-grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger
  • ”nWith 2010 sales of $598 million, Butterfinger has become increasingly popular and has typically ranked as the eleventh most popular candy bar sold in the $17
  • 68 billion United States chocolate confectionery market between 2007 and 2010

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