Founding date

: 2012

Founding place

: Birmingham, England, UK


: 5 years ago


  • Sports fitness brand from UK. They have a broad offering including workout t-shirts, gym bags, running jackets, stringer vests, hoodies and hex leggings.
Founded: 2012
How old is Gymshark in 2018? 5 years
Where was Gymshark founded? Birmingham, England, UK

Net worth 2018

How much does Gymshark worth? $2,350,000

Nationality: British

Who is Gymshark? / Facts

  • Started in a Birmingham back room - As teenagers Ben Francis and Lewis Morgan created the website gymshark and started selling their handprinted t shirts there. One of them was a washer and one was a pizza delivery guy. They met at University and wanted to open a business selling fitness supplements.
  • International reach - With products available in most of Europe and offices in the UK, Sweden and Norway.
  • Youtube was the key - Since the social media didn't have the same reach then, they resorted to Youtube to promote themselves. They state that this had a huge impact on their success.
  • Outsourced T-Shirts - They used an external provider to make their shirts as they didn't have any money to invest. It was a platform where you could make your own design and sell it online. When somebody bought it, they got a certain margin. They made about 4 pounds per sold t-shirt.
  • Hard working - They used to do everything by hand and it took ages. At first they spent up to 17 hours per day working on the T-Shirts themselves.
  • Got it right the first time - It was the first time they had their try at making clothes. Never tried it before but new what they wanted.
  • Started off with their student loan - As they didn't have any savings put aside for this, they used their student's loan to buy their first printing machine.
  • Expos - One of the biggest moves they made was to attend various themed expos, such as BodyPower. They took all their money in their bank accounts and booked themselves a spot. They said that it totally paid off as they could introduce their new ideas to lots of people.
  • Endorsement - They have big names vouching for them or appearing in youtube clips, backing their products. This has helped them a lot with product confidence. And now they are sought for.
  • Strong feedback shaping products - They always talk about what they are making next, getting the feedback from the market and defining it along the way. They never release a final product out of nowhere.
  • Next steps - Actual steps actually, as they plan to expand into the footwear scene, a very bold and big investment.


  • "It all began in a paint-stained back room at home, with a screen-printer bought with our combined savings. We are now talking thousands of square feet of office space and warehousing - quite a change."
  • "Despite the success we have had I believe we still have a long way to go. I'm very excited about the future."
  • "We adopted Youtube back in the day when anyone even considered that there was a chance of being as big as it is.
  • "We wanted to make a T shirt that not only it makes you look good but it feels good and that was the next step to achieve."
  • "We would describes ourselves not as entrepreneurs, but rather ambitious. That's about it."
  • "We never took money out from the business for a very long time. We invested everything in because we wanted to grow fast."
  • "We don't want to be like a normal business and close the doors so that nobody can see what happens here. We want everybody to be involved in it."

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