Huda Kattan is an Instagram star that created the Huda Beauty, , one of the most important beauty blogs.
Lost her job - Up in the great financial towers of Dubai she worked as a recruiter. Once the recession came, her boss told her that she doesn't belong there anymore. At first she was devastated but soon realized that he was right. She decided to focus on her passion. A great decision which started to shape up into her own little empire.
Tough start - For years she didn't quite make that much money. She just kept really busy. Photoshoots during the day, events during the night, then blogging at home. Her passion provided the necessary energy to pull through.
2010 - It's the year when the first stone hit the right place in what would become one of the most influential beauty related blogs on the web. However 2012 it's when she knew what is to be a big Internet star, when she opened her instagram account and the followers started pouring.
Millions - Of followers on Instagram (more than 15m) and Youtube (more than 1.4m). That's a good base to promote your own products, which was the first step she took after her focusing on reviews and tips.
Learned from the best - Went to Los Angeles, California, USA to study with Joe Blasco. She got the hang of it pretty quickly and now she has her own masterclasses in Dubai.
International blood - Born in Oklahoma by Iraqi parents, raised in Tennessee and living in Dubai.
Takes make up very seriously - She even goes to the gym with a full make up on, false eyelashes included.
Joe Blasco Makeup Training Center - Los Angeles, California, USA
"To me, beauty is not about how much you spend, but how great and self-confident you feel."
"Beauty is about giving power to women, let them express who they want to be no matter who they are, and play around with trends and situations."
"Honesty is something I never wanted to compromise with as I feel I have a responsibility towards women."
"If there is no excitement when I receive the samples, it is simply not the right fit."
"I didn't make money for years, at all. And it's OK. Sometimes you have to find a way to make it work and kind of live for that ultimate goal."
"At the gym, I'll totally wear full makeup. I have no shame. I don't care, I do it. In Dubai, it's very normal. I'll wear a little bit of bronzer, concealer under my eyes, mascara, and brows."
"But I've always waited too long. And I don't want to do that anymore. I want to make sure we have an inspired idea, and I want to make sure that if we love it, we go with it. Why wait?"
"I'm very risk averse so we decided to start with lashes. I said, 'Let's just start with a few thousand, and if we don't sell them, I'll just use them all.'"
" I can do my ten-minute glam, which is pretty glam, then I have my one hour glam."