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Nudie Jeans


  • Nudie Jeans is a Swedish clothing brand originating in Gothenburg and a subsidiary of Svenska Jeans AB, founded in 2001 by Maria Erixon, a former employee and AD of Lee Europe and Swedish designer JC

Nudie Jeans facts

  • Erion states that she is drawn to designing jeans as "the more you wear and repair jeans, the more character they have
  • Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders"
  • As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor and a net income of 13
  • 6 million kronor
  • 70% of their revenue was generated outside of Sweden
  • These figures are likely to have increased massively during the past 3 years as the brand has become more popular (in 2004, Nudie's net income increased by 70% )
  • Nudie specialises in raw and prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories
  • In 2003, denim jeans comprised 70% of their total sales

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