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ThreadBanger
Wiki


Founding date

: 2007

Founding place

: Los Angeles, California, USA

Founded

: 10 years ago

Wiki


  • Youtube channel focused on (out of the box) DIY projects. Owned by Rob Czar and Corinne Leigh
Founded: 2007
How old is ThreadBanger in 2018? 10 years
Where was ThreadBanger founded? Los Angeles, California, USA
Headquarters: Los Angeles, California, USA
Nationality: American


Who is ThreadBanger? / Facts


  • Mission - Put Pinterest to the ultimate test, making the DIY craft themselves, most often with unpredictable results. A kind of MythBusters for DIY, debunking the DIY frauds.
  • Runs in the family - Owned by Rob Czar and Corinne Leigh, married couple. However they both have their own separate channels as well.
  • Not Yo Mama's DIY Channel - The Channel's motto.
  • Good listners - They succeeded in getting so big online by listening to user's voices and delivering good content related to that.
  • Pushed the pedal - One of the fastest growing Youtube channels. Grew from 1m subscribers in 2015 to over 3m in 2016.
  • The year of 3Bs - Bigger, better and badder is what they are planning next. Crazy ideas around each corner, just the imagination is the limit. At it seems they don't have a limit on theirs.
  • From simple to crazy - They try to cover all the requests and interests out there, from making costumes, to edible slime to making pizza cakes and at some point, knitting underwater.
  • Keep it real - Is one of the key ingredients. They make close to no tests before filming. You can tell the lack of a detailed script by how foul-mouthed they can be.
  • Steady paced - They try to deliver at least 2 videos per week, and they usually stick to that principle. It seems that they found the right balance as rarely can you see videos with less than 2m views.
  • Great fan base - Keeps them with big budgets to allocate to DIY projects. It is estimated that they get around 1.5m views per day for their videos, making their pockets thicker by $2,000 per day.

Quotes


  • "Honestly at this point we just want to debunk the crap out of the Internet."
  • "What makes a GREAT project? One that completely catches us off guard and turns out to be totally possible."
  • "Understanding that YouTube videos are a direct line to your audience and fans...everyone watching has a voice. That's revolutionary. You can't change the plot line to Game of Thrones every week. But you can change ThreadBanger's"
  • "Not a lot of testing happens AT ALL. That's half the fun, never knowing what kind of crafting madness lies around the next corner."
  • "I guarantee you half of the DIY videos out there, the actual project turned out like crap. Most videos will use good lighting, pump up the saturation and rack focus the camera a bunch to make it seem like it looks really cool and arty. They're lying."
  • "Our goal is to bring together people who can share their ideas, tips and advice with others and help make the world more fashionable."

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