Zadig & Voltaire
Wiki


Founding date

: 1997

Founding place

: Saint-Germain-des-Prés, Paris, France

Founded

: 20 years ago


Wiki


  • French clothing company covering the area of pret-a-porter.
  • Created by Thierry Gillier, the son of Lacoste's co-founder, Andre Gillier.
Founded: 1997
How old is Zadig & Voltaire in 2017? 20 years
Where was Zadig & Voltaire founded? Saint-Germain-des-Prés, Paris, France
Headquarters: Avenue d
Nationality: French


Who is Zadig & Voltaire? / Facts


  • In the family blood - Created in 1997 by Thierry Gillier, he had close to him the experience or the natural talent of his father, Andre Gillier, the co founder of the Lacoste brand.
  • Particularities - They combine delicate fabrics as cashmere, washed silk, lace and metallic leather, using inscriptions referencing Elvis and Mick, representing the true rock spirit and the use of the skull and the angel.
  • Brand source - The name Zadig and Voltaire comes from the work of Voltaire, Zadig ou la Destinée, a novel and philosophical work telling the story of Zadig, a philosopher of ancient Babylon, which meets several problems that discreetly reference the issues of the society that Voltaire actually lived in. The main traits borrowed from Zadig are charisma, modernity and courage.
  • Target market - Men and women with strong financial power. They also cover the children area but with a smaller focus. Originally Zadig and Voltaire addressed just the women segment, but in 2004 they added the men collection. These were complemented by the children offerings in 2006.
  • Diversity - On a growing trend due to the market acceptance, they tried to leverage the increasingly strong brand by addressing more needs and adding more products to their portfolio. Accessories, watches, bags and shoes came to their stores, followed by sunglasses and perfumes.
  • Music - They even covered the area of music, Zadig and Voltaire music record label saw the light of day in 2008.

Quotes


  • "Our quality teams study all our pieces sometimes during months. In this field we are precursors. We wanted to test the limits of this mesh that was never been treated that way."
  • "I am an adept of "Less is more": to my mind, the personality is more important, a jean and a tee-shirt can be enhanced by a bag or a sublime pair of shoes. The accessory signs a silhouette, but also the DNA of its creator!"
  • "It is the symbol of a non-ostentatious luxury, unique, that you can decline in lot of styles and in many shades as you will see in Zadig’s new collection."
  • "Respect washing instructions. A temperature, an adapted wringing are the best ways to conserve a pullover for years! Taking care of a cashmere is like taking care of your own skin."
  • "We are going to select guests. It won’t be open to Chinese tourists, for example."

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Thierry Gillier, Andre Gillier


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